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Awesome tips from one of the only profitable airlines.

Keep it simpleSouthwest Airlines just turned 40 years old and a client told me about a great article in their in-flight magazine with tips on how they’ve become consistently profitable in a market where the competition has posted losses for years.

The founder faced incredible odds, delays, law suits, you name it. But, business is just a game and games have obstacles if they are any fun. This article is inspiring as you will probably realize you don’t really have that many obstacles in your business.

Tip #1 is terrific: Keep the idea simple enough to draw on a napkin.

If you are in business, or have ever wanted to start a business, read this. Here’s the article: http://spiritmag.com/features/article/40_lessons_to_learn_from_southwest/

Do make some comments on the blog from what you learn and share with everyone else.

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