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Can fun change behavior?

Thanks to a dear client for this one! Several experiments show that we can encourage new behaviors by introducing fun.

What a great video to pass on to the leaders of your business and friends! Look at companies like Apple, whose stock has returned to pre-crash highs, and we see that fun is the best way to motivate employees as well as buyers. Pass this video around to the leaders of companies!

Maybe you can motivate your kids, your spouse, a friend, through fun. Fun means investing some time to be creative rather than just pushing people to make a problem go away. Fun and love are intimate play pals.

http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

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