On December 29, 1913, the following advertisement was taken out in the London Times.
"Men wanted for hazardous journey. Small wages, bitter cold, long hours of complete darkness, constant danger. Safe return doubtful. Honor and recognition in event of success."
Almost 100 years ago, just before the start of the 1st world war, this ad was taken out by Sir Ernest Henry Shackleton to find men for his South Pole expedition. More than 5,000 men applied for the job! The ship, Endurance, was caught in an ice floe and was crushed during the expedition. Would men answer this ad today?
Long gone is the Great Generation. Those who fought in WWII and made America what it is today. Now deep into the Baby Boom generation, the generation of “more”, how many men would apply for this ad? Do you know anyone who would?